Future ideas for Nescafe!

By Anthony Teixeira

I have serious respect for Nescafe as a company and their use of social media, however I have generated an idea that could boost their social media presence and put them on the social media map.

This campaign is to help boost Nescafe’s YouTube and Facebook presence.

I call my idea “What’s in your coffee?”. Let me explain Nescafe should make YouTube videos and have fans submit videos using Nescafe products to make specialty coffees and teaching others how to make these coffees.

After these videos are created they can be shared on Facebook and people love sharing how to videos on Facebook it’s a craze.

Tipsy Bartender Video on YouTube (https://www.youtube.com/watch?v=C_3XGPYWI_8)

This idea comes from famous YouTuber “Tipsy Bartender”. He makes a variety of cocktails on YouTube and teaches others how to create the same. These videos are shared all over YouTube and Facebook. So why not have a channel dedicated to specialty coffees. 

The audience of this campaign will be moms who love coffee, teens who love coffee and people trying to entertain. Your general Facebook user is guaranteed to share if they like the drink they see. I can guaranteed sales of Nescafe products will go up because of these videos featuring Nescafe products. It’s a viral sensation.

The best time to launch this campaign would be summer and have it go year round, iced coffee for summer, hot coffee for winter. A post every two weeks will keep fans wanting more and wondering what is next, because Nescafe is so well known world-wide this can be a huge success.

I can only hope Nescafe reads this and uses the idea, I feel that it would be a solid strategy if there are no legal issues. What do you guys think? Should Nescafe create drink profiles on YouTube and Facebook? Let me know in the comments.