Who has the most effective Twitter presence? Nescafe or Caribou Coffee.

By Anthony Teixeira

Twitter has over 310 million users online, and on average every second 6,000 tweets are tweeted. This makes Twitter an avid place for a brand to thrive and gain presence.

Let us take an in depth look at how Nescafe and Caribou Coffee use their twitter profiles, and who comes out on top.

Nescafe

The Nescafe Twitter Page (https://twitter.com/NESCAFE?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor)

Nescafe has around 61 thousand followers on Twitter, allot less than they have on Facebook. However on Twitter, fans are pickier about creative topics that interest them

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Nescafe tweets a few times every day, about their products mostly. They will averagely receive 10 retweets and 15 likes per post. Giving them a retweet ratio of .00016/1 and a like ratio of .00029/1. These are really low numbers, most other coffee companies will get a ratio of at least .002/1.

It goes to show if you post the same content every day fans will get bored of it, all Nescafe has done is post about their products. I guess because they tweet often it’s considered an advertisement. But hoping someone will see Nescafe in their news feed and want a coffee is a rather impractical way of optimising twitter. I can see some points where Nescafe tried posting other stuff like random facts of the day, but they did not follow through and give the answer to their facts.

Overall I give Nescafe’s Twitter a rating of 3/10.

Caribou Coffee 

The Caribou Coffee Twitter Page (https://twitter.com/Caribou_Coffee)

Caribou Coffee has around 115 thousand followers on Twitter making their presence allot larger than Nescafe’s to begin with. Caribou Posts around 3 times a week and their posts get on average 30 retweets and 100 likes per post. This gives them a retweet per follower ratio of .00026/1 and a like to follower ratio of .00086./1

Caribou follows Nescafe with a majority of their posts about their products, however they also include in store discounts within tweets, and post less often so the content cannot get too boring when it appears in the news feed.

Overall I have to give Caribou Coffee a score of 6/10.

Conclusion

Nescafe and Caribou both have colourful Twitter pages, but there has to be a winner. This times winner is once again Caribou Coffee, because amazingly for a smaller company they have more followers than Nescafe and are able to keep their content interesting to their customers. It is easy to tell who optimises Twitter the best.