Blog Post #1: Starbucks vs. Folgers on Facebook

Facebook Engagements: Two different stories

Tony Truong

Facebook Likes: 36,210,480 vs. 1,533,109

Can you guess which one is winning?

In the world of likes, Starbucks is king. The addiction is real and cannot be stopped. Starbucks is all about the social media metrics. A single post from Starbucks wields a minimum of at least 1000 shares and a whopping 100k views! How do these posts engage with so many people? Starbucks focuses on selling a lifestyle. Discount codes and rewards such as free upgrades in drinks are offered when engaging in social media through comments, likes, etc. Who doesn’t want a free upgrade?

The full arsenal of the social media world is used by Starbucks and used effectively. There is a hashtag for every single item on the Starbucks menu. What is your favourite drink?

 #Americano

While people are fighting over freebies, on the other end of the coffee spectrum, there are conversations on how to enjoy your homebrewed coffee.

While the social media metrics aren’t as high as Starbucks, the user engagement is more in-depth as discussions are made around recipes and stories.

"Where’s your favourite place to sip in spring?”

Folgers does not advertise their product simply because they only have one product built around the brand. They are focused on the content surrounding the brand.

The success of these two coffee brands on Facebook is dependent on…. you! Do you like going to coffee shops and be in that atmosphere? Head over to your local Starbucks. Need a change to your coffee? See what other people did online on the Folgers Facebook page.