Blog title: Where
do coffee brands get traffic from online?
Sub title: Top content-drivers for Green Mountain &
Second Cup
Author: Timothy Izzard
The biggest link source for Keurig’s brand Green Mountain
Coffee comes from a very popular content marketing website in one of their blog
posts about how to create excellent content. The blog post from Social Media
Examiner highlights how to make visual content work, and they have used Green
Mountain’s Instagram as a perfect example for text overlays on pictures.
Many marketers use this site to discover trends and educate
themselves, and the fact that Green Mountain is on here proves that they are
creating excellent visual content.
Caption: Green
Mountain Coffee’s Instagram on Social Media Examiner
Alt text: Article
for creating text overlays on pictures
The second biggest source directing traffic to Green
Mountain’s website comes from a website listing fair trade retailers.
The third source comes from another website devoted to
sustainable products called “treehugger”. Green Mountain Coffee was featured on
a blog post about how to choose “green” tea and coffee.
The biggest inbound link source for Second Cup Coffee Co.
comes from a website all about travel, and the section about Second Cup comes
from the section about Canada. http://wikitravel.org/en/Canada
I think that this website is a very popular result for
those looking to come to Canada, and the fact that Second Cup is featured on
here multiple times does very well for them. This also helps them become known
as a Canadian company, of which they have pride for.
Interestingly, the second biggest inbound link source for
Second Cup comes from a site all about free WiFi locations across Canada. This
website could be popular for those looking for a quiet place to work away from
home.
I found a fan page for Second Cup in the form of a blog
on “blogto.com”. The blog was written by a former employee of a coffee shop and
the history and journey of Second Cup to get to the restaurant it is today.
It’s a great read! http://www.blogto.com/cafes/second-cup-coffee-toronto
Caption: Fan blog
about Second Cup Coffee Co.
Alt text: Second
Cup employee working
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