5 Content Marketing Plan
If you have been following the blog for the last 4 blog
posts, you have certainly noticed that Maxwell House’s social media presence
and is struggling juxtapose to Tim Hortons. Maxwell House posts infrequently on
all social media outlets examined and even when they do, it is content which
usually centres on their racing endorsement. If I were a part of their
marketing team, I would utilize these outlets differently.
The first marketing campaign I would conduct would be
Project Green Bean. This project would be focused on the conversion of Maxwell
House’s tin coffee cans into biodegradable, reseal-able bags made from recycled
materials. I would begin this project at the beginning of winter 2016 by taking
to Maxwell Houses Facebook, Twitter and YouTube pages. Content and information regarding our
conversion to green packaging will be posted at least once a day and content
regarding the benefits/ drawbacks of using/ not using biodegradable materials
will also be posted to the pages.
On Earth Day (April 22, 2017), our new biodegradable
packaging will hit the consumer shelves.
With this marketing plan I intend to target environmentally consumers
and raise their interest with Maxwell House products because of this green
stance.
By Sheldon Samlall
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