Content Marketing Idea for Second Cup

Blog title: Content Marketing Idea for Second Cup

Sub title: How a brand could use Twitter Polls

Author: Timothy Izzard

I decided to take on the challenge of creating a new content marketing/social media campaign for Second Cup Coffee Co.

Caption: Second Cup Logo

Alt text: Second Cup Coffee Co.

My content marketing campaign is going to be about a new summer-themed beverage that will be decided on through online polls. The winner for the summer-themed drink will be decided middle of July and should start asap, giving users a month and a half to decide on a drink they’d like to win. In store, Second Cup would have taste tests of the different summer themed drinks so people can know what they’re voting on. My audience for this campaign is generally going to be teenagers who like these summer-themed drinks but is also just anyone who likes cold drinks from Second Cup.

Caption: Example of a poll being used on Twitter

Alt text: Poll on Twitter

The goal of this campaign is going to be to increase our Twitter followers and activity. I would conduct this poll using Twitter’s “poll” featured and also make it a promoted tweet so it shows up in timelines. On Twitter, it will also give users the option to interact with the Tweet, retweet it with a message, and for us at Second Cup to connect with the audience who participate in the poll.

We are going to cross-promote this campaign on Facebook, Instagram, and even YouTube. We could create exciting posts such as “drink a vs. drink b, who will win?”. We could create visuals with overlays of the drinks so viewers can see the drinks they can vote on, and also we can post screenshots of the Twitter poll.

This campaign will attract and acquire audiences because through this, customers can feel like they are a part of Second Cup. Their decision would count towards a new drink we’d offer the rest of the summer, and if they are very passionate about it they would encourage friends and family to vote for the drink they think is best.