Blog Post #3: Starbucks Vs Folgers on Youtube

Vision of the Bean

Tony Truong

There is a huge difference in the use of Youtube between Folgers and Starbucks.

We will start off with frequency of video uploads. Folgers most popular video titled “Remix Your Folgers with Mike Tompkins” was posted over 7 months ago! Their latest video was posted 3 months ago, come on Folgers!

Starbucks is extremely active on Youtube with 1-2 posts a week averagely. Not surprised.

Content wise, Starbucks completely overwhelms Folgers in every possible angle based on the sheer amount of uploads, views, likes, comments… you name it. Folgers most viewed video barely passed 1000 views while Starbucks most popular video titled “Starbucks Doubleshot Coffee and Protein: Do More You” has a whopping 5.2 million views.

Now these are both big brand coffee moguls yet their Youtube metrics are insanely different. Why? Its all about the content. Yes, we know Folgers has their recipes but they have to keep it original or to the very least, updated. How many times are you willing to watch the creation of ice cream using Folgers coffee?

Folgers bought in artist Mike Tompkins to create a new jingle for their brand but they have not capitalized on it very well.

What is Starbucks doing differently? Literally posting content everywhere, all the time, consistently. Folgers has roughly 40 videos posted while Starbucks has more than I can count. Videos leading back to 2010!

Their content is always changing too, ever wonder what barista’s get asked all the time? Find out as Starbucks interviews many of their own baristas around the world. They also have recipes!

The difference in the video world is massively different. The amount of attention Starbucks has managed to obtain is remarkable. Their use of social media tops the biggest of brands.