Thursday, 9 June 2016

Tim Hortons & Maxwell House Coffee - Social Media Presence #4


4          Fanpages, Influencers and Inbound Links

Gabriel Parniak created an interesting piece of artwork in 2014 – a Tim Hortons 24 ounce coffee cup crafted entirely out of beads – ironically titled, “24 Ounces of Misrepresentation”.  Although this was likely meant to negatively comment on Tim Horton’s, it still contributes to the awareness surrounding Tim Hortons in general. More information can be found out on the fan page insidetimmies.com (a link is below).  Link Metrics: Page Authority: 17 Total Links: 11 Domain Authority: 36. http://insidetimmies.com/2014/02/15/tim-hortons-cup-turned-into-a-spectacular-piece-of-art/    
The following link gives viewers insight within Tim Hortons based on customer reviews. This page includes 1.1k reviews on Tim Hortons from customers as well as staff. This page has a Domain Authority of: 45 Page Authority: 1 & Total Links: 0. https://www.glassdoor.ca/Reviews/Tim-Hortons-Reviews-E15227.htm
The link below provides readers information regarding employee experiences/ ratings and reviews of Tim Hortons as an employer. With 5.7k reviews, 21 photos and a 3.8 star rating out of 5 from 5.7k votes, this page certainly sees a decent amount of online traffic. Page Authority: 36, Domain Authority: 91 Total Links: 7.http://ca.indeed.com/cmp/Tim-Hortons/reviews
The following link is a review page on reddit based on Maxwell Houses instant coffee. There is a lack of quantifiable data regarding these reviews however from reading the comments I would say this product is not well liked amongst those who have tried the product.  Page Authority: 1, Domain Authority: 100, Total Links: 0.
The next link provided fares well in Maxwell Houses favour. On influenster.com 707 customers have commented positively on Maxwell House’s coffee which has earned them a 4.5 star rating out of 5 on this website. Page Authority: 1, Domain Authority: 61, Total Links: 0.
Maxwell House is featured on the website coffee detective where consumers are asked if the coffee is as good as it once was. Donald Fitch, the article author, feels that their coffee has gone downhill and his blog has prompted a lot of attention. Page Authority: 21, Domain Authority: 33, Total Links: 8.


By Sheldon Samlall



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