3 YouTube Presence
Tim Horton’s has a high frequency of
posting videos on their YouTube channel with at least one video every month for
the past 4 years. In total, Tim Horton’s has 110 videos on their YouTube
channel and 13,657 subscribers. Most of their videos are advertising their
newer products such as the “Tim’s Single Serve” and dark roast coffee as well
as their famous “Roll Up The Rim” contest. Their videos also include customer
testimonials where “every cup tells a story”. Tim Horton’s most viewed video
“Tim Horton’s *Magic Levitation Commercial*|Creamy Chocolate Chill” had
2,967,904 views, 1,491 likes, and 289 comments. The video advertised their new
product “Creamy Chocolate Chill” by including a celebrity endorsement:
illusionist Darcy Oake. The video begins with Darcy Oake talking about
illusions and levitation. The video then shows a woman enjoying the new product
and slowly levitates off her chair into the air at a Tim Horton’s location. The
video’s description described the “Creamy Chocolate Chill” as “A Higher Level
of Chocolaty” and then gave a brief summary of the video and introduced Darcy.
The description also included to links to the Tim Horton’s website, facebook
page, twitter, and Instagram.Maxwell House does not post on their YouTube channel very often; their last video was posted 10 months ago. They have a total of 9 videos, most being on celebrity endorsements (race car driver Michael Waltrip) and one advertising their coffee. Their most viewed video “Good Maxwell House” is about a man sniffing a fresh cup of their coffee and wondering why people don’t use the word “good” anymore. This video only has 54,484 views, 95 likes, and 21 comments. The video’s description summarizes what the man says in the video, “we’ve forgotten just how good Good is”, implying that Maxwell House Coffee is “good”. Video Links provided below.
https://www.youtube.com/watch?v=8YLnCZI5K7w
https://www.youtube.com/watch?v=yQl2V11cUw0
By Sheldon Samlall
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