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Facebook Presence
On Jan 27th Maxwell House posted a video which
gained a lot of attention on Facebook via likes and shares (2.2k likes &
280 shares). I believe this post was successful because of its simplicity and
relatability to the audience. The video
is simply 4 steaming cups of coffee beside a coffee brewer and a can of Maxwell
House. Text then appears saying,
“Whether it’s your cup, her cup, or his cup, it stays good to the last drop”,
as arms outstretch to grab their coffee. In the background you can hear
telephones ringing which insinuates that these people are in an office environment
which is likely relatable to many of Maxwell Houses customers.
Maxwell Houses use of the 50/50 rule is not as prominent as
it arguably should be. Many of their Facebook posts are either directly about
their coffee, or reference Michael Waltrip’s racing sponsorship (he is a
professional racer).
On May 10th, a post made by Tim Hortons
introducing their new salad gained the attention of 4k likes and 179 shares. I believe this generated the buzz that it did
because of the introduction of a new product available. Tim Horton’s posts on
Facebook almost daily juxtapose to Maxwell House who has not posted since March
4th 2016.
Tim Horton’s seems to post a variety of content, including
but not limited to: #CampDay for kids, Tim Hortons sports for kids, new and
existing products, summer sales ($1 iced beverages) etc. Their Facebook page
includes call to actions through their apps such as: Tim Card, Coffee
Calculator & Timbit me which are available for download. Posts include: the
beginning of summer/ May 24 weekend, featured customer photos, Mother’s day
awareness, etc. To learn more about
these two brands and their social media presence, visit our blog regularly.
Thanks for reading!
By: Sheldon Samlall
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