Green Mountain Coffee (Keurig)
Green Mountain's Coffee has the page title: Green
Mountain Coffee® for Keurig® Coffee Makers. On their website, they do not have any meta descriptions or meta keywords. I looked up Google Trends for what I thought they should have, "Green Mountain Coffee", "Keurig Brand Coffee", and "Fair Trade Coffee".
They do not have any structural elements (H1, H2, H3), strong tags, or alt text. They have a page load time of 1.919 seconds. My observations for the page layout was that the page layout is long and has different sections
for different topics. There are also many animations on the page when scrolling
through. My observations regarding visual content was they they had a Good
use of images, backgrounds, videos, animations provide exciting visual content. They had call-to-action buttons:
“Try a Sample”
“More About Quality”
“More About Variety”
“More About Sustainability”
Anchored text that they have are Quality, Variety, and Sustainability. They have 429 Moz established links to root domain and 15,665 established total links.
These are the top 3 inbound links:
http://www.socialmediaexaminer.com/make-visual-content-marketing-work/
Google Trends:
Google Trends Insights:
Latent Semantic Indexing Keywords:
Unfortunately, none of my brands had any keywords at all on their websites, but seeing this LSIGraph will be very helpful down the road for this project.
Summary:
Conclusion:
APA
Citations:
Their website is mobile friendly and shareable through Facebook, Twitter, and Pinterest Icons.
Their SERP ranking when I searched keywords I thought they would have were:
|
“Green Mountain
Coffee”- Ranks #1
“Keurig Brand
Coffee”- Ranks #5
“Fair Trade Coffee”-
Ranks #4 on the 3rd page of results
|
Second Cup
http://www.secondcup.com/
Second Cup has the page title: Second Cup. On their website, they do not have any meta descriptions or meta keywords. I looked up Google Trends for what I thought they should have, "Second Cup", "Second Cup Coffee", and "Coffee Mississauga".
They do not have any structural elements (H1, H2, H3), strong tags, but they have this alt text: rewards
• La Minita Tarrazú • Welcome to Canada Skating Party • Introducing Our New
Bakery Menu • The Second Sip Guarantee • Tassimo & Realcup. They have a page load time of 0.553 seconds. My observations for the page layout was Very
small page layout, not a lot featured on their homepage. Very Simple. They had no call-to-action buttons.
Anchored text that they have are Our Story, Menu, and Find a Cafe. They have 492 Moz established links to root domain.
These are the top 3 inbound links:
Their website is mobile friendly and not shareable. They do have Facebook, Twitter, & Instagram Icons.
Their SERP ranking when I searched keywords I thought they would have were:
“Second
Cup”- Ranks #1
“Second Cup
Coffee”- Ranks #1
“Coffee Mississauga”- Does not rank within the
first 10 pages of search results
|
Google Trends:
Include
your topic, and your two brands. Include
the search terms with your screen capture.
Google Trends Insights:
From
comparing both of my brands, and the topic of “Coffee” we can see that Coffee
is such a strong search term. It’s definitely a large industry and we all know
it as a part of our everyday lives. But, both of brands have had very little
searches or interest. I am making the inference that the coffee industry is
dominated by the most popular brands such as Tim Hortons or Starbucks, and
people either already know about my brands or aren’t interested enough to
search for them, or perhaps don’t know about these brands at all.
Latent Semantic Indexing Keywords:
top 10 best
tasting coffee
coffee brands
health benefits
of coffee
benefits of
drinking coffee study
coffee health
effects
best coffee to
buy
coffee pots
benefits of not
drinking coffee
top 10 coffee
brands
top coffees in
the world
best coffee in
the world
the top best
tasting coffee
best tasting
coffee in the world
best ground
coffee brands
top 10 coffee
beans
most popular coffee
brands
gourmet coffee
brands
coffee brands
list usa
gourmet coffee
best coffee in
world list
coffee name list
best grocery
store coffee
best supermarket
coffee 2014
best decaf
coffee consumer reports
best single cup
coffee maker
best single
serve coffee maker
world's best
coffee comes from
top rated coffee
brands
best supermarket
coffee
best coffee 2015
coffe
coffee brands
alphabetical
coffee
best coffee
makers
best coffee
maker 2015
highest rated
coffee maker
best coffee
machines 2015
best rated coffee
makers 2014
best tasting
coffee maker
what is the best
coffee
top 10 coffee
companies
top 3 coffee
companies
top 5 coffee
companies
how much coffee
is too much
negative effects
of coffee
coffee and
weight loss
benefits of
coffee for women
why is caffeine
bad for you
negative effects
of caffeine
health benefits
of coffee 2015
how much is too
much caffeine
Unfortunately, none of my brands had any keywords at all on their websites, but seeing this LSIGraph will be very helpful down the road for this project.
Summary:
I found that
both of the companies I have chosen have their websites set up similarly, and
both of them could be improved. Neither of them use meta descriptions, meta
keywords, structural elements or any strong tags. From looking at Google trend
analysis for both of these companies, both of them have very little searches
based on the topic of “Coffee”. This may be due to the lack of SEO tactics on
their sites. Second Cup, however, did have a good use of alt tags and their
site did load quicker, but also had very little on their homepage. Green
Mountain Coffee’s site has good visual aspects, and I believe that their SEO
rankings could be improved throughout the proper use of headings, tags, meta keywords,
etc. since they already have a good site
set up
Conclusion:
Coffee
definitely is a large industry. We all know how many coffee shops are around us
at any given time, but the industry seems to be dominated by few large firms,
and the smaller companies don’t have the best knowledge of SEO and website
optimization. Green Mountain Coffee is a brand by a huge company Keurig, but
their marketing efforts on Green Mountain Coffee seem low. Second Cup Coffee
Co. is a small firm and may not have the resources to optimize their site and
marketing efforts. Both of these companies did rank high when you searched
specifically for them, but when you do a search on what they actually are, such
as “fair trade coffee” or “coffee Mississauga” these brands rank very low on
Google search results. Both of these companies’ websites didn’t use structural
elements or meta descriptions or keywords on their site unfortunately, so it’s
a bit hard to comment on that. I would say that the winner of the SEO Search
Analysis would be Second Cup, because they have a slightly lower page loading
time, they use alt tags unlike Green Mountain, and their top inbound links
aren’t negative, such as the one from Green Mountain Coffee coming from a post
about a recall of Keurig coffee makers. I think that Green Mountain Coffee has
a better visual layout, but in terms of SEO optimization my vote would be for
Second Cup.
APA
Citations:
Google. (May 2016).
Google trends. [Green Mountain Coffee,
Keurig Brand Coffee, Fair Trade Coffee]. Retrieved from https://www.google.ca/trends/explore#q=Green%20Mountain%20Coffee%2C%20Keurig%20Brand%20Coffee%2C%20Fair%20Trade%20Coffee&cmpt=q&tz=Etc%2FGMT%2B4
Google. (May 2016).
Google trends. [Keurig Green Mountain,
Second Cup, Coffee]. Retrieved from https://www.google.ca/trends/explore#q=%2Fm%2F0ddy9k%2C%20Second%20Cup%2C%20Coffee&cmpt=q&tz=Etc%2FGMT%2B4
Google. (May 2016).
Google trends. [Second Cup, Second
Cup Coffee, Coffee Mississauga]. Retrieved from https://www.google.ca/trends/explore#q=second%20cup%2C%20second%20cup%20coffee%2C%20coffee%20mississauga&cmpt=q&tz=Etc%2FGMT%2B4
Green Mountain Coffee. (2016). Green Mountain Coffee for Keurig Coffee
Makers. Retrieved from http://www.greenmountaincoffee.com/
LSIGraph.
(May 2016). LSIGraph keyword generator
[Coffee]. Retrieved from http://lsigraph.com/
SEOmoz Inc. (May
2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
Nice Blog!
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