Caribou Coffee vs. Nestle SEO Comparisson

Introduction

SEO is an important consideration for marketers because without proper SEO your companies big fancy website with the greatest ideas will mean nothing if your customers cannot find it.  In the Coffee Industry Using keyword sentences throughout their sites like “Gourmet Coffee, Best Coffee Brand and Coffee Bean”. In the quest of the Best Coffee Expirience these two brands are competing in a highly competitive market so it would make sense for a successful coffee company to have outstanding SEO presence. Nestle is a bigger company than Caribou so results may vary. The objective is to determine which of the two sites when compared has a stronger SEO. 

SEO Considerations	Caribou Coffee	Nescafe
1.     URL:	https://www.cariboucoffee.com/home	https://www.madewithnestle.ca/nescaf%C3%A9
2.     Page Title	Caribou Coffee	NESCAFÉ | madewithnestle.ca
3.     Meta Description	At Caribou Coffee, we aspire to provide the highest quality handcrafted beverages and to be the community place loved by our extraordinary guests.	Not Found
4.     Meta Keywords and Monthly search volume:	caribou coffee company, caribou coffee, caribou company,coffee company, coffee companies, gourmet coffee, gourmet coffees, gourmet coffee company, gourmet coffee companies, premium coffee company, premium coffee companies, premier coffee company, premier coffee companies, best coffee company, best coffee companies,organic coffee, organic coffees, online coffee company, online coffee companies, gourmet coffee beans, gourmet coffees, coffeee gourmet, caribou - 460	Most trustworthy coffee, products coffee bean, coffee company, made with nestle 17
5.     Structural elements:  H1, H2, H3	H1 – Not Found – 0 H2 – Daily Trivia - 13	H1 - Responsibility goes beyond the cup. – 35 H2 - MadeWithNestlé.ca Navigation • Did You Know… • NESCAFÉ Mocha Brownies • NESCAFÉ Nutty Irishman • NESCAFÉ Coffee Cake • Caramel NESCAFÉ Latte - 140
6.     Strong tags	Answer: • Get the Answer • JOIN NOW!	Learn More, Get a Free Sample
7.     Alt Text	Caribou Coffee • Coolers Version 2 • Crafted Press • Panini • Cupcakes • Facebook • Twitter • Pinterest • Instagram • Youtube • Caribou Perks Home	Nestlé 150 Years of Good Food Good Life logo • Product on table • NESCAFÉ • NESCAFÉ Mocha Brownies • NESCAFÉ Nutty Irishman • NESCAFÉ Coffee Cake • Caramel NESCAFÉ Latte • NESCAFÉ Sweet & Creamy Original • NESCAFÉ Sweet & Creamy French Vanilla • NESCAFÉ Sweet and Creamy Original Keurig® compatible pods • NESCAFÉ Sweet and Creamy French Vanilla Keurig® compatible pods • NESCAFÉ Rich • NESCAFÉ Rich French Vanilla • NESCAFÉ Rich Hazelnut • NESCAFÉ Rich Colombian • NESCAFÉ Encore • NESCAFÉ Taster's Choice Classic • NESCAFÉ Taster's Choice Dark Roast • NESCAFÉ Taster's Choice Decaf • NESCAFÉ Espresso • NESCAFÉ Cappuccino • NESCAFÉ Vanilla Cappuccino • NESCAFÉ Mocha Cappuccino
8.     Page Load Time	1.04 seconds	1.951 seconds
9.     Observations Regarding Page layout:	Caribou coffee shows everything on their first page and allows you to see different promotions they have going on, there are separate pages for their products as well.	Nescafe is a page where you have to scroll down to find its contents, from the opening image you may not know their products are below. Looks like a Support page
10.  Observations Regarding Visual Content:	Caribou has a well-planned format for their website and very organized. Caribous color format is allot more clean as well.	Nescafe focuses more on a store based approach showing allot more visual images than words.
11.  Call-to-action:	Join Now(caribou  coffee Club Membership)	Buy Now (nescafe products)
12.  Anchored Text: (list 3)	View others and submit more Get the answer Caribou Perks	Get a free sample Learn more Recipes
13.  Moz Established Links:  # to Root Domain	961	1
14.  Moz Established Links:  # Total Links	7,232	1
15.  Top 3 inbound links.	www.csrwire.com/members http://wikitravel.org/en/Minneapolis http://www.cancercare.org/support_us/corporate	- - This is a very interesting observation to see that there are no inbound links found for nescafe shop.
16.  Mobile Friendly: Yes/No	Yes 100%	Yes 90%
17.  Content is “shareable” (Like, Tweet, Pin, Blog, etc.)	Caribou Perks is sharable to allow you to get your friends interested in their rewards card	No Shareable content available
18.  Social Media: (List all SM icons on the home page.	Facebook Twitter Pintrest Instagram Youtube	Gmail Facebook Twitter
19.  SERP ranking results when using keywords from this table: (placing or page number)	Page 2	Page 1

Google Trends:

Google Trends Insights:

Looking at the relation between coffee beans and Nescafe Nescafe seems to be above the coffee bean industry however in 2013 – 2014 coffee bean Spiked above Nescafe. I believe this is because Nescafe is a national brand. Caribou Coffee is not able to keep up with the online presence of the coffee industry due to the fact they are a small company who is only starting to expand in North America.

Latent Semantic Indexing Keywords:

Nescafe

1.       Nespresso Coffee – is found under the products that they sell and is referenced plenty of times on the page.

2.       Most Trusted Coffee – Is found on the slideshow of some of their coffee products.

3.       K-cups – is found on their product lineup many times on the page

Caribou Coffee

1.       Cafes Near Me – Caribou is known for its vast locations across America

2.       Gourmet Coffee – Can be found in the Meta tags and Summarizes the options offered at Caribou Coffee

3.       Coffee Shops open 24 hours – Not found on the main page but comes up plenty of times in the meta data and the LSI search

Summary:

Caribou Coffee’s strengths are its use of Key words, and its Established links. Lancôme strengths are its use of brand popularity within its Keywords. Nescafe and Caribou Coffee have two different styles and formats to their website. Nescafe is more of a shop while Caribou is more of a get to know us and our product page. Caribou has heavy reliance on its keywords such as: Premium Coffee, Gourmet coffee, and Best coffee company. Whereas Nescafe is already a popular brand and their use of keywords revolve around their Products such as: Nespresso, Nescafe Instant coffee. Nescafe is trending above the search for coffee bean on google where Caribou is lacking in searches and is not as popular. On paper Caribou looks like it has better SEO however Nescafe still manages to be above in popularity and page visits.

Conclusion:

In the coffee industry, Caribou Coffee and Nescafe are on total opposite ends of scale. Caribou is more of a niche coffee brand where Nescafe is known worldwide. Caribou Coffees Key words are very vague and are keywords that would be placed in the highly competitive ranking on Google add words, whereas Nescafe focuses their keywords on their products due to its popularity and brand recognition. All though Caribou coffee’s SEO looks allot better on paper compared to Nescafe the winner of the SEO over view will have to go to Nescafe, due to the fact that Caribous Key words make it very hard to find in a google search.

APA Citations:

Caribou Coffee. (May 2016). Caribou Coffee. Retrieved from https://www.cariboucoffee.com/home

Google. (May 2016). Google trends. [CaribouCoffee,Nescafe,Coffee Bean]. Retrieved from https://www.google.ca/trends/explore#q=Coffee%20Bean%2C%20%2Fm%2F07t53r%2C%20Caribou%20Coffee&cmpt=q&tz=Etc%2FGMT%2B4

LSIGraph. (May 2016). LSIGraph keyword generator [Caribou Coffee]. Retrieved from http://lsigraph.com/

LSIGraph. (May 2016). LSIGraph keyword generator [Caribou Coffee]. Retrieved from http://lsigraph.com/

Nestle. (May 2016). Nescafe. Retrieved from https://www.madewithnestle.ca/nescafe?gclid=CjwKEAjw1Iq6BRDY_tK-9OjdmBESJABlzoY7eq2kHu4zgZTV1kNpO9J8Jq6UFcJ3g1N9Ljp1r4aLkxoCOZnw_wcB

SEOmoz Inc. (May 2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar