Introduction
SEO is an
important consideration for marketers because without proper SEO your companies
big fancy website with the greatest ideas will mean nothing if your customers
cannot find it. In the Coffee Industry Using
keyword sentences throughout their sites like “Gourmet Coffee,
Best Coffee Brand and Coffee Bean”. In the quest of the Best Coffee Expirience these two brands are competing in
a highly competitive market so it would make sense for a successful coffee
company to have outstanding SEO presence. Nestle is a bigger company than
Caribou so results may vary. The objective is to determine which of the two
sites when compared has a stronger SEO.
SEO Considerations
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Caribou Coffee
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Nescafe
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 |
 |
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1.
URL:
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||
2.
Page Title
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Caribou Coffee
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NESCAFÉ | madewithnestle.ca
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3.
Meta Description
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At Caribou Coffee, we aspire to provide the highest quality
handcrafted beverages and to be the community place loved by our
extraordinary guests.
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Not Found
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4.
Meta Keywords and Monthly
search volume:
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caribou coffee company, caribou coffee, caribou company,coffee
company, coffee companies, gourmet coffee, gourmet coffees, gourmet coffee
company, gourmet coffee companies, premium coffee company, premium coffee
companies, premier coffee company, premier coffee companies, best coffee
company, best coffee companies,organic coffee, organic coffees, online coffee
company, online coffee companies, gourmet coffee beans, gourmet coffees,
coffeee gourmet, caribou
- 460
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Most trustworthy coffee, products coffee bean, coffee company, made
with nestle
17
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5. Structural elements:
H1, H2, H3
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H1 – Not Found – 0
H2 – Daily Trivia - 13
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H1 - Responsibility goes beyond the cup. – 35
H2 - MadeWithNestlé.ca Navigation • Did You Know… • NESCAFÉ Mocha
Brownies • NESCAFÉ Nutty Irishman • NESCAFÉ Coffee Cake • Caramel NESCAFÉ
Latte - 140
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6.
Strong tags
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Answer: • Get the Answer • JOIN NOW!
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Learn More, Get a Free Sample
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7.
Alt Text
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Caribou Coffee • Coolers Version 2 • Crafted Press • Panini • Cupcakes
• Facebook • Twitter • Pinterest • Instagram • Youtube • Caribou Perks Home
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Nestlé 150 Years of
Good Food Good Life logo • Product on table • NESCAFÉ • NESCAFÉ Mocha
Brownies • NESCAFÉ Nutty Irishman • NESCAFÉ Coffee Cake • Caramel NESCAFÉ
Latte • NESCAFÉ Sweet & Creamy Original • NESCAFÉ Sweet &
Creamy French Vanilla • NESCAFÉ Sweet and Creamy Original Keurig® compatible
pods • NESCAFÉ Sweet and Creamy French Vanilla Keurig® compatible pods •
NESCAFÉ Rich • NESCAFÉ Rich French Vanilla • NESCAFÉ Rich Hazelnut • NESCAFÉ
Rich Colombian • NESCAFÉ Encore • NESCAFÉ Taster's Choice Classic •
NESCAFÉ Taster's Choice Dark Roast • NESCAFÉ Taster's
Choice Decaf • NESCAFÉ Espresso • NESCAFÉ Cappuccino • NESCAFÉ Vanilla
Cappuccino • NESCAFÉ Mocha Cappuccino
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8.
Page Load Time
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1.04 seconds
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1.951 seconds
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9.
Observations Regarding Page
layout:
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Caribou coffee shows everything on their first page and allows you to
see different promotions they have going on, there are separate pages for
their products as well.
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Nescafe is a page where you have to scroll down to find its contents,
from the opening image you may not know their products are below. Looks like
a Support page
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10. Observations Regarding Visual Content:
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Caribou has a well-planned format for their website and very
organized.
Caribous color format is allot more clean as well.
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Nescafe focuses more on a store based approach showing allot more
visual images than words.
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11. Call-to-action:
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Join Now(caribou coffee Club Membership)
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Buy Now (nescafe products)
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12. Anchored Text: (list 3)
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View others and submit more
Get the answer
Caribou Perks
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Get a free sample
Learn more
Recipes
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13. Moz Established Links: # to
Root Domain
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961
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1
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14. Moz Established Links: # Total
Links
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7,232
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1
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15. Top 3 inbound links.
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-
-
This is a very
interesting observation to see that there are no inbound links found for
nescafe shop.
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16. Mobile Friendly:
Yes/No
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Yes 100%
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Yes 90%
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17. Content is “shareable”
(Like, Tweet, Pin, Blog, etc.) |
Caribou Perks is sharable to allow you to get your friends interested
in their rewards card
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No Shareable content available
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18. Social Media: (List all SM icons on the home page.
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Facebook
Twitter
Pintrest
Instagram
Youtube
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Gmail
Facebook Twitter
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19. SERP ranking results when using keywords from this table: (placing or
page number)
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Page 2
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Page 1
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Google Trends:
Google Trends Insights:
Looking at
the relation between coffee beans and Nescafe Nescafe seems to be above the
coffee bean industry however in 2013 – 2014 coffee bean Spiked above Nescafe. I
believe this is because Nescafe is a national brand. Caribou Coffee is not able
to keep up with the online presence of the coffee industry due to the fact they
are a small company who is only starting to expand in North America.
Latent Semantic Indexing Keywords:
Nescafe
1. Nespresso Coffee – is found under
the products that they sell and is referenced plenty of times on the page.
2. Most Trusted Coffee – Is found on
the slideshow of some of their coffee products.
3. K-cups – is found on their product
lineup many times on the page
Caribou
Coffee
1. Cafes Near Me – Caribou is known for
its vast locations across America
2. Gourmet Coffee – Can be found in the
Meta tags and Summarizes the options offered at Caribou Coffee
3. Coffee Shops open 24 hours – Not
found on the main page but comes up plenty of times in the meta data and the
LSI search
Summary:
Caribou Coffee’s
strengths are its use of Key words, and its Established links. Lancôme
strengths are its use of brand popularity within its Keywords. Nescafe and
Caribou Coffee have two different styles and formats to their website. Nescafe
is more of a shop while Caribou is more of a get to know us and our product
page. Caribou has heavy reliance on its keywords such as: Premium Coffee,
Gourmet coffee, and Best coffee company. Whereas Nescafe is already a popular
brand and their use of keywords revolve around their Products such as:
Nespresso, Nescafe Instant coffee. Nescafe is trending above the search for
coffee bean on google where Caribou is lacking in searches and is not as
popular. On paper Caribou looks like it has better SEO however Nescafe still
manages to be above in popularity and page visits.
Conclusion:
In the
coffee industry, Caribou Coffee and Nescafe are on total opposite ends of
scale. Caribou is more of a niche coffee brand where Nescafe is known
worldwide. Caribou Coffees Key words are very vague and are keywords that would
be placed in the highly competitive ranking on Google add words, whereas
Nescafe focuses their keywords on their products due to its popularity and
brand recognition. All though Caribou coffee’s SEO looks allot better on paper compared
to Nescafe the winner of the SEO over view will have to go to Nescafe, due to
the fact that Caribous Key words make it very hard to find in a google search.
APA
Citations:
Caribou Coffee. (May 2016). Caribou Coffee. Retrieved from
https://www.cariboucoffee.com/home
Google. (May
2016). Google trends.
[CaribouCoffee,Nescafe,Coffee Bean]. Retrieved from https://www.google.ca/trends/explore#q=Coffee%20Bean%2C%20%2Fm%2F07t53r%2C%20Caribou%20Coffee&cmpt=q&tz=Etc%2FGMT%2B4
LSIGraph. (May
2016). LSIGraph keyword generator
[Caribou Coffee]. Retrieved from http://lsigraph.com/
LSIGraph. (May
2016). LSIGraph keyword generator
[Caribou Coffee]. Retrieved from http://lsigraph.com/
Nestle. (May
2016). Nescafe. Retrieved from https://www.madewithnestle.ca/nescafe?gclid=CjwKEAjw1Iq6BRDY_tK-9OjdmBESJABlzoY7eq2kHu4zgZTV1kNpO9J8Jq6UFcJ3g1N9Ljp1r4aLkxoCOZnw_wcB
SEOmoz Inc. (May
2016). MozBar. Retrieved from https://moz.com/tools/seo-toolbar
